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Capterra Survey: Half of Businesses Cite Security as Top Priority When Purchasing Software

According to Capterra's Security Features Survey, security is the most significant factor when purchasing software for 50% of U.S. businesses, and 45% have stopped using specific software due to security concerns. Businesses are willing to pay a premium for well-designed secure software. The survey reveals that businesses consider data backups as a dealbreaker when choosing software, followed by the ability to receive security notifications, encryption in transit and at rest, and an SBOM, which is emerging as a required security feature among businesses. The availability of an SBOM is a list of the components used to build a software package and informs organizations of related security and compliance risks.


The report also reveals that businesses are improving their security by focusing on robust authentication measures, with 59% still relying on relatively insecure password authentication. Nearly as many (52%) want software tokens, 40% pursue hardware tokens, and 39% look for biometrics, all of which are much stronger than passwords. A third (33%) are interested in passwordless authentication.


Furthermore, businesses look for security certifications and attestations provided by software vendors to understand how the tools they're purchasing adhere to specific protections. According to 59% of businesses, a Cloud Security Alliance certification makes the software more appealing, followed by 47% interested in the Cybersecurity Maturity Model Certification.


Capterra recommends that businesses place a premium on security as a key differentiator when purchasing software, focusing on key features such as data backups, security notifications, encryption, and the availability of an SBOM. The report emphasizes that businesses should prioritize security features, authentication, and certifications that fit their specific business needs.

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