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Data Privacy Day 2023: Know Where Your Data Lives, Even Within the Cloud

This post is part of our 2023 Data Privacy Day series.


Amitabh Sinha, Workspot

Amitabh Sinha, Co-Founder and CEO of Workspot


"Today’s attack surface has expanded exponentially. With cybercrime positioned as the fastest-growing crime in the U.S., attacks are increasing in number, scope, and sophistication. Data Privacy Day serves as a reminder that security posture is paramount for every organization, and a zero-trust security model is a critical line of defense. In this context, a multi-layer approach is needed. Cloud PCs bring an extra level of security to help ensure no one is trusted without verification, either inside or outside the organization.


Many Cloud PC solutions have integrated control and data planes, which can expose customer data. A true zero-trust architecture can be a gamechanger for company security, as it requires separation between control and data planes, which isolates and secures company data from the control elements of the Cloud PC platform. After all, zero trust means trusting no one with your corporate data, not even your Cloud PC vendor!


As we look beyond Data Privacy Day, enterprises need to implement future-proof end user computing solutions that also fortify security policy. Cloud-native Cloud PCs are the modern way to achieve the agility and security enterprises need today. When evaluating Cloud PC solutions, IT leaders should consider the following:

  • Where will my data live? Who will be able to see it? How is it protected?

  • How will my cloud desktop architecture impact information security?

  • Where will my Active Directory run?

  • What systems will be shared between users?

  • What are the regulatory and compliance implications of the solution?

  • How quickly can I add Cloud PCs?

  • How can I deliver the best performance to my end users?”


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