This is part of an ongoing executive guest blog series -- focused on top trends for RSAC 2020.
Jason Bevis, VP Awake Labs at Awake Security
“Data and what needs to be done to protect that data will be a hot button topic at RSAC this year. Over the last decade, organizations have collected an incredible amount of consumer data. Now, they’ve started to figure out how to use that data and monetize it. But, people are starting to take the protection of their personal information more seriously, especially with data breaches happening at an alarming rate. The first half of 2019 alone saw 4.1 billion compromised records.
It's no surprise that strict privacy regulations have gone into effect, with the California Consumer Privacy Act (CCPA) most recently enacted in January of this year. While these regulations are intended to give consumers the chance to opt out of data sharing, the system isn’t perfect. Aliases and other databases can still be difficult to opt out of because although they may have information captured, errors like misspellings can prevent consumers from getting to their own data.
Efforts need to start somewhere to protect the billions of global data out there. Privacy regulations are a first step in the right direction, but organizations need to move beyond just ensuring compliancy to cut down on the negative impact when mega data breaches inevitably occur. And from a global landscape, the United Kingdom’s split from the EU will ignite data privacy conversations because it is not exactly clear how the EU and UK privacy laws will align in the future. That’s why at RSAC we’ll likely see conversations geared toward helping organizations understand where their security operations are falling short and what they can do to combat threats to data residing across their networks.”
More information about Awake Security:
Awake Security is the only advanced network traffic analysis company that delivers answers, not alerts. By combining artificial intelligence with human expertise, Awake models and hunts for both insider and external attacker behaviors, while providing full forensics across traditional, IoT and cloud networks for autonomous triage and response. The platform is ranked #1 by EMA for time to value and was recognized as the #1 information security solution being evaluated by global 1000 companies in Enterprise Technology Research’s (ETR) Summer 2019 Emerging Technology Study.