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2023 Cybersecurity Predictions: We Must Shift Our Focus to Securing Data, Not Devices

This post is part of our 2023 cybersecurity prediction series.


Yotam Segev, Cyera

Yotam Segev, co-founder and CEO of Cyera


2023 will be the year that security leaders realize the status quo has gone bust, and we must change our focus from securing identities, infrastructure, and devices to securing data.


How businesses create and use data has changed, so how they protect it must also change. Today, enterprises ingest vast volumes of data to understand and grow their businesses. Business units and data scientists have the autonomy to collect, consume, and analyze data in order to drive the business forward with up-to-the-minute data-driven insights. Given these dynamics, automation, speed, and scale are critical to deal with the pace of data creation and consumption. And an effective classification and contextualization capability to implement the appropriate and effective controls are a must. Leveraging cloud-first principles, as well as harnessing the advancements in machine learning have made it possible to effectively classify and contextualize data to implement the appropriate and effective controls. Businesses are already reacting to increasing compliance and regulatory constraints, as well as end user demands for data privacy and transparency in data processing activities. What remains is for businesses to align on a consistent understanding of the data they manage and for security teams to embrace the present and adapt to the future by putting data at the center of their security programs.


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