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360 Privacy Strengthens Leadership Bench Amid Rising Executive-risk Market

In a move underscoring the growing urgency of executive-digital exposure defense, Nashville-based 360 Privacy today announced two high-profile board additions and a C-suite promotion — signaling a deliberate shift from boutique privacy service toward full-scale enterprise digital risk platform.


Strategic Expansion at the Top


The company has appointed Wendy Bahr and Brian Murphy to its board of directors. Alongside this, internal executive politics are shifting: Trinity Davis has been elevated to Chief Security Officer.


Founder & CEO Adam Jackson described the changes as central to 360 Privacy’s next growth chapter:


“Wendy and Brian bring a combination of strategic vision and execution experience for our stage of growth. Wendy’s track record of building high-performance go-to-market organizations and Brian’s experience driving rapid scale within the cybersecurity industry will be invaluable as we expand our platform capabilities and market presence. Combined with Trinity’s promotion to CSO, we’re positioning 360 Privacy to lead the digital privacy solutions category for years to come.”

What the New Leaders Bring


  • Wendy Bahr brings over 30 years of tech leadership. At Rubrik she headed global indirect sales and partner-ecosystem development. Prior to that, during her 18-year tenure at Cisco Systems, she ran the Global Partner Organization and led the Meraki global sales team.


  • Brian Murphy is founder & CEO of ReliaQuest, an AI-cybersecurity firm that scaled from startup to a multibillion-dollar valuation with over 1,200 employees and 1,000+ customers.


  • Trinity Davis offers a background bridging physical security and digital risk — previously operationally responsible for executive protection, now tasked with overseeing full-spectrum security strategy at 360 Privacy.


“Trinity’s unique background bridging physical and digital security embodies our mission,” Jackson said. “His experience protecting high-profile executives gives him an unmatched understanding of the threats our clients face.”
Davis added: “The threats facing executives and high-net-worth individuals are increasingly sophisticated and increasingly digital in origin. At 360 Privacy, we’ve built the only platform that addresses the convergence of digital and physical risk. I’m excited to lead our security strategy as we continue to protect high-profile individuals and organizations.”

Why It Matters


The leader lineup indicates 360 Privacy is moving decisively from offering tactical PII-remediation services (removing personal data from broker sites or the dark web) toward positioning itself as a strategic risk platform for high-stakes clients: board members, C-suite positions, ultra-high-net-worth individuals, and professional sports organizations.Their platform focus aligns with that ambition: Their recently launched platform, 360 Strata, provides visibility into how digital exposures connect and compound across an organization. In the words of their product team:


“360 Strata ensures sensitive data is protected while providing clients with actionable insight to assess impact and make informed decisions.”

This trend reflects a broader shift in the executive-risk world: today’s threats seldom distinguish between “digital breach” and “physical threat.” By recruiting talent experienced in both enterprise scale and physical executive protection, 360 Privacy signals that they intend to span that divide.


The Market Context


Executive-level protection firms are facing escalating demand as digital exposures—from social-engineering, deep- and dark-web leaks, to corporate board member do-xing—become more sophisticated. The need for “digital executive protection” is now often framed as a hybrid of cybersecurity, risk-management, identity-protection and traditional physical security. 360 Privacy positions itself squarely at that intersection.


According to its website, 72 % of U.S. C-suite executives have been targeted by cyberattacks in the past 18 months, and 99 % have some personal data exposed via broker sites.


With Bahr’s go-to-market background and Murphy’s scaling experience, the company appears to be preparing for a stage of growth where enterprise customers—not just high-net-worth individuals—become central to revenue.


What to Watch


  • Platform adoption and expansion: The company’s move toward its Strata platform must translate into broader enterprise adoption. The board hires suggest an expectation of scaling.


  • Competitive differentiation: How will 360 Privacy distinguish itself from other digital-identity or executive-risk platforms? Their hybrid positioning (cyber + physical) is a strength, but one that must be executed well.


  • Talent integration and execution risk: Scaling from niche high-net-worth services to enterprise platforms involves significant cultural and product challenges. Having “go-to-market” veterans and a CSO with protective-security roots will help, yet execution remains key.


  • Regulatory and privacy dynamics: As regulators and boards increase focus on executive exposure and identity risk, firms like 360 Privacy may find opportunity—but also scrutiny around data collection, removal practices, and transparency.


Bottom Line


With today’s move, 360 Privacy internalizes both ramp-up and depth. The company is signaling that it is no longer just an “executive protection” adjunct but aims to become a central pillar of enterprise risk-management strategy for high-stakes individuals and organizations. The appointments of Bahr, Murphy and Davis close gaps in go-to-market, scale operations, and strategic security, respectively.


In a threat environment where what happens online can quickly manifest offline, the company looks to be betting that executive-exposure—digital and physical—will demand integrated platforms, not isolated services. And these leadership moves suggest 360 Privacy intends to be ready.

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