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ClearSale Launches New Fraud Prevention Suite to Tackle Evolving Threats in E-commerce

In the fast-paced world of e-commerce, where the line between convenience and security is constantly being tested, ClearSale has stepped up to the challenge with the launch of its latest product portfolio, "Preventative Intel." Announced on August 14, 2024, this new suite of tools is designed to help online retailers stay ahead of increasingly sophisticated fraud schemes while maintaining the smooth shopping experience that customers demand.


The Preventative Intel suite introduces three distinct solutions—Instant Decision, Automatic Decision, and Complete Decision—each tailored to meet the varying needs of businesses in today’s digital landscape. Whether a retailer is focused on digital goods, physical products with quick turnarounds, or high-value items requiring extra scrutiny, ClearSale’s offerings aim to provide the right level of protection.


"With fraudsters becoming more advanced and business needs constantly changing, our solutions need to continue evolving too," said Rick Sunzeri, Director of Client Solutions at ClearSale. "Offering multi-layered security solutions ensures that retailers are safeguarded against fraud, while still allowing them to provide positive experiences that will keep buyers coming back for more."


Breaking Down the Tools:

  • Instant Decision: This solution is crafted specifically for retailers dealing in digital goods. It’s a fully outsourced service that delivers real-time decisions using three layers of protection: an AI model, fraud rules, and ClearSale’s global fraud database. For e-commerce businesses where speed is crucial, this tool provides instant feedback on potential fraud attempts.

  • Automatic Decision: Aimed at businesses selling physical goods that might be picked up or delivered shortly after purchase, Automatic Decision leverages four layers of protection. Enhanced AI models, fraud rules, ClearSale’s global database, and external data sources work together to identify fraud in under a minute. This tool ensures that quick turnarounds don’t come at the cost of security.

  • Complete Decision: The most comprehensive of the three, Complete Decision is designed for merchants dealing with high-value goods. It offers five layers of protection, adding a secondary review process to the mix. This solution automatically approves valid orders, blocks fraudulent ones, and flags anything suspicious for further analysis, ensuring the highest level of accuracy in fraud prevention.


ClearSale’s launch comes at a critical time. With online shopping continuing to dominate, recent data reveals that 84% of consumers are concerned about fraud protection. For retailers, the challenge is clear: how to offer seamless shopping experiences without compromising on security. ClearSale’s new tools are designed to meet this challenge head-on, providing customizable options that allow businesses to strike the right balance.

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