HackerOne Strengthens GTM Muscle With Two Industry Veterans as AI Transforms the Threat Landscape

HackerOne is gearing up for a more aggressive push into the enterprise security market with two major additions to its go to market leadership bench. The company announced that Stephanie Furfaro will serve as Chief Revenue Officer and Stacy Leidwinger will take over as Chief Marketing Officer, signaling a clear bet on expansion as Continuous Threat Exposure Management becomes a top priority for organizations grappling with faster, more autonomous attacks.

The appointments reflect a high stakes moment for the threat exposure management category. AI powered adversaries are evolving quickly, and security teams are under mounting pressure to quantify and reduce risk in real time. HackerOne is positioning itself as the company that can bring together human adversarial expertise and AI driven automation to close that gap. The new leadership hires are designed to amplify that message across the market.

A Revenue Leader Known for Scaling Big

Furfaro steps into the CRO role with a track record that spans more than two decades of scaling high growth software organizations. She has overseen global sales, customer success, and channel ecosystems at companies like Rapid7, DigitalOcean, and Adobe. Her mandate at HackerOne is straightforward: accelerate revenue and help customers get ahead of increasingly complex threats.

“HackerOne is redefining how organizations stay secure in an increasingly autonomous, AI driven threat landscape,” Furfaro said. She highlighted the company’s blend of human expertise and AI as the core differentiator and added that strengthening channel and partner strategy will be central to expanding reach.

A Marketing Leader Focused on AI, Cyber, and Enterprise Growth

Leidwinger brings deep cybersecurity and AI credentials to the CMO role, having led Secureworks through a major transformation and previously working on IBM’s Big Data team. She will oversee all aspects of HackerOne’s marketing engine, including brand, product storytelling, channel programs, and demand generation.

“HackerOne is entering a new stage of growth as AI led cyber threats reshape the landscape,” Leidwinger said. She emphasized the urgency for security leaders to prove measurable risk reduction and said CTEM combined with HackerOne’s AI and human researchers delivers stronger outcomes than traditional approaches.

Positioned for a New Phase of Competition

HackerOne CEO Kara Sprague said the hires are arriving at a critical time for the company and for the broader market. “Stephanie and Stacy join HackerOne at a pivotal moment for our company and the cybersecurity industry,” Sprague said. She noted that AI is reshaping both offense and defense, and that strengthening the company's go to market engine is key to reaching more enterprise customers.

The appointments cap off a year of product and platform expansion for HackerOne. The company evolved Hai, its AI system, from a copilot into a fully agentic platform capable of autonomously accelerating vulnerability discovery and response. HackerOne Code, its AI native code security product, also reached general availability. The company says 90 percent of customers now rely on Hai agents to identify and prioritize risk.

Meanwhile, HackerOne’s researcher community distributed $81 million in bug bounty rewards this year, a 13 percent increase that highlights the growing value of human led adversarial testing even as AI plays a larger role. The company also introduced a Technology Alliance Program designed to integrate its platform with other leading security tools.

For HackerOne, the message is clear. As threat actors adopt AI at unprecedented speed, enterprises need exposure management that can match that pace. With new leadership steering revenue, marketing, partnerships, and customer engagement, the company is making a play to become the dominant platform for that shift.