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Pactera EDGE Releases Digital Fraud Protection Solution

Pactera EDGE has launched a new Digital Fraud Protection solution that harnesses the power of AI and ML to detect and combat new and increasingly sophisticated forms of eCommerce fraud. Pactera EDGE’s Digital Fraud Protection solution addresses purchase protection, account protection, and post purchase dispute resolution to enhance the customer shopping experience while preventing business revenue loss and bolstering sales operations.

We spoke with Vasudevan Sundarababu, Sr. Vice President and Head of Digital Engineering at Pactera EDGE, to learn about the company's mission and new solution offering.

What is Pactera EDGE’s mission? What challenges are you looking to solve in the market?

Our mission is to harness the power of technology to enhance business value and the human experience. We seek to be the end-to-end Digital Transformation Partner for our enterprise clients, helping them solve their greatest challenges. We pair our unique Human-Centric approach with the power of Data and AI to enable scalable and agile innovation.

What makes you differentiated in your approach to the problem?

  • Our Human-Centric Approach powered by our FUEL methodology.

  • Our Deep AI and Data Expertise and Platform-Centric Approach

  • We have reimagined the process for exception flows, tapping into our human-in-the-loop approach.

  • We have built feedback loops to ensure the platform is constantly evolving.

Tell us about this latest launch of Digital Fraud Protection. What makes it special?

  • Our Digital Fraud Protection solution focuses on resolving disputes in subscription based services; which is one of the fastest growing segments for eCommerce platforms.

  • Compressive AI models that provide protection throughout the customer journey: Identity Protection > Purchase Protection > Post Purchase Protection (+ reconciliation).

  • We have reimagined the process for exception flows, tapping into our human-in-the-loop approach. We focus on the constant endeavor to reduce/eliminate false positives on non-intrusive customer engagements, otherwise typically resulting in service / customer journey disruption.

  • We have established a global rules repository that constantly enhances the feedback loop, constantly evolving the platform to combat emerging threats.

To learn more about Pactera EDGE and its services visit:



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