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Rubrik Unveils Salesforce Data Protection

Rubrik, a leader in data security, has just announced the launch of its latest offering, Salesforce Data Protection, a backup and recovery solution tailored specifically for Salesforce Core Platform data. This new service is designed to help enterprises safeguard one of their most critical assets—their Salesforce data—from the growing risks of accidental errors and cyberattacks.

As businesses increasingly rely on SaaS applications like Salesforce to drive operations and revenue, the need for robust data protection has never been more urgent. According to Gartner, by 2028, 75% of enterprises will prioritize SaaS application backup as a critical requirement, a significant increase from just 15% in 2024. Salesforce, being the central hub for many companies' customer relationship management (CRM) and financial operations, is a prime target for data loss incidents that could have devastating ripple effects across interconnected systems.

To address these challenges, Rubrik’s new Salesforce Data Protection solution leverages the advanced capabilities of Rubrik Security Cloud. This unified platform consolidates data protection across SaaS, cloud, and on-premises environments, offering a streamlined approach to managing and securing data. By integrating Salesforce into its existing portfolio of SaaS data protection tools, including those for Microsoft 365 and Jira, Rubrik is expanding its reach and reinforcing its commitment to protecting enterprise data wherever it resides.

“Salesforce users cannot afford the risk of costly downtime,” said Anneka Gupta, [Insert Title]. “With our new Salesforce Data Protection, we’re empowering Salesforce admins, IT teams, and security leaders to implement a reliable backup and recovery strategy that ensures quick recovery in the event of data loss—all within a platform that’s designed to simplify management and enhance security.”

Key features of Rubrik’s Salesforce Data Protection include:

  • Rapid and Precise Recoveries: The solution optimizes recovery point objectives (RPOs) and recovery time objectives (RTOs) by quickly identifying when an incident occurred and its root cause. This allows businesses to rapidly recover lost records, including related records, to the exact point in time before the incident.

  • Superior Data Quality and Integrity: By pinpointing granular changes at the record level, Rubrik ensures that organizations maintain data integrity. This precision helps prevent the restoration of corrupted data, ensuring that recovered information is both reliable and valid.

  • Intuitive User Experience: Salesforce admins will benefit from Rubrik’s award-winning, user-friendly interface, which simplifies the configuration and management of backups. This reduces complexity while ensuring maximum data protection.

  • Ease of Management: Seamlessly integrated into Rubrik Security Cloud, this solution provides a unified approach to safeguarding data across Salesforce, other SaaS platforms, on-premises systems, and multi-cloud environments. This not only ensures consistent security policies and faster response times but also delivers a cost-effective way to protect critical data assets.

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