How Spirion CMO Jennifer Holtvluwer Overcomes Cyber Marketing Challenges During COVID-19

The COVID-19 pandemic has changed how the industry sells and markets cybersecurity to SMBs and enterprises. We've heard from cyber marketing leaders from across the nation about how their companies are overcoming the networking, collaboration and communication limitations that the pandemic presents to get in front of their key audiences and have critical conversations about data security. Jennifer Holtvluwer, CMO, Spirion shares how she's leading the data discovery and privacy management company to overcome their specific marketing challenges to achieve success:


"Details and compassion matter in marketing. Our marketing team actively concentrates on the audience we serve, our customer's needs, and our mission. At Spirion, we own the responsibility to protect every individual's right to data privacy and security, and every organization's personal data and intellectual property. This has never been more important than during the global pandemic of 2020. Cybercriminals do not take a day off, and they will not forego an opportunity to cause damage and destruction. I know from personal experience what it is like to have my identity stolen, and the post-attack disruption to life is not quick nor easy to overcome. Our team at Spirion, and I, understand the real victims of stolen data. This is why throughout this challenging time, we have let our company values and responsibility to protect our customers from the damage of cybercrime drive everything we do.

We went into immediate action when the shelter-in-place and work-from-home orders around the world went into effect. On March 13, 2020, the Cybersecurity and Infrastructure Security Agency, the risk advisor to the United States, issued an alert encouraging 'organizations to adopt a heightened state of cybersecurity' when implementing work from home alternatives for employees, as they introduce increased cyber-vulnerabilities. Spirion responded by offering organizations a 60-day no-cost license for its software to search remote workforce computers for personal data. Spirion also provided a no-cost download of its data discovery agent to help remote workers discover personal information that lives on their computers.

At the same time, Spirion launched a This One's On Us restaurant relief program to aid local restaurant workers in St. Petersburg, Florida, impacted by the shutdowns. Since April 15, Spirion employees have participated in the program by donating a percentage of their paycheck to purchase meals from local eateries to give to the restaurant's staff."


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